Volume 2, Issue 5

Consumers say More Please Recently, on a flight en route to a meeting with a major retail organization, the flight attendant, overhearing a conversation across the aisle with another passenger, said, "Are you guys talking about food certification?" Right. Give that a minute. This bit of repartee, at 30,000 feet, made a big impression on me.

Delving Deeper with Irene Rosenfeld The Chairman and CEO of Kraft Foods, producer of some of the world’s best known food brands, answers some revealing questions about the recession, competition, the Chinese market, industry trends and more.

Results of a new national survey While the U.S. food supply is considered generally safe, a steady stream of high-profile food-related illness outbreaks undermines that idea. Consumer confidence slides backward with each new episode of Escherichia coli, Salmonella and other health hazards splashed across the national news.

Kraft Food's Seven Values in Action DNV Business Assurance and HSM Global are proud to present Irene Resenfeld, CEO of Kraft Foods. "Our seven values in action are the behaviors that are definining the culture of the new Kraft Foods. We work very hard to express them in clear, simple language. Concepts like act like an owner; keep it simple; discuss, decide, deliver."

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Volume 2, Issue 5